Clients are the highest priority
The photographer issues a very large number of estimates. The clients will understand that only once an estimate is accepted can serious work begins on a project drawing up ideas; brainstorming; detailed study of people, places and events to be shot; detailed analysis of client wishes, artistic and/or marketing balance and emphasis consideration; drafting initial shot lists (to which of course there is always a considerable amount of improvisation in relation to people, places, situations, light, weather etc); lighting and technical camera pre-planning; any serious planning meeting(s) and planning telcon(s) with clients. The photographer concentrating full attentions only on estimates accepted ensures the photographers’ full and best attentions for actual clients over and above all potential clients seeking estimates who become actual clients if they so decide upon which they of course receive fullest and best attentions.
The photographer is unique
All estimates issued by the photographer are valid for a certain time period specified in that estimate. Favourable terms and conditions are offered to potential clients or existing clients accepting estimates within any specified time period(s). The philosophy behind this is to treat those corporations and individuals who instinctively know that the photographer is the right photographer for their project(s) and who devote fullest and swiftest attentions to ensuring that the photographer be signed up to cater for all their photographic needs be given fullest and swiftest attentions. The photographer considers that his point of view, philosophy, technical and artistic methodology and photos are unique and wishes to collaborate with clients who stop at nothing to make sure he is their photographer. The photographer takes on a certain number of photography sessions for clients per year at times and in periods when he has availability in order to give the clients his fullest and best attentions. The photographer carries out all photography sessions personally (subject of course to any of the eventualities specified in any estimate(s) issued which include acts of god, terrorism etc impeding his work). Any estimate is issued taking such considerations into account. Therefore regrettably if an estimate is not accepted within any specified time period provided for then the photographer specifically draws it to the attention of the clients that no guarantee of his availability can be given and that in the event that the clients wish subsequently to request again estimate(s) for the photographer’s services that the price and conditions in any subsequent and secondary estimate(s) issued may vary. It is specifically to be noted that the photographer may not have the same time and date availability and may increase any price(s) for any estimate(s) that are not accepted within any specified periods(s).